Sony Ericsson delivers a consistent user experience where communication truly becomes entertainment with the new XPERIA™ X10 – the flagship phone in a new family of phones.  The XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities, building on Sony Ericsson’s entertainment heritage combining rich graphics with intelligence capabilities.

Sony Ericsson XPERIA™ X10 Mobile Phone

The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones. The UX platform builds on top of the Open Operating System and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface.

The XPERIA™ X10 truly upholds Sony Ericsson’s commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. Making communication more fun and playful, multiplying and enriching opportunities to connect, the X10 has introduced another winner, in the footstep of other entertainment-rich phones like Aino and Satio.

Among the XPERIA™ X10’s signature applications include Mediascape and Timescape™, allowing users to organise everything in their phone in an intuitive way.  Here are some details about these unique applications:

• Sony Ericsson Timescape™ manages all your communication with one person in one place.  Browsing  via Facebook™, Twitter™, photos, emails, and texts can now be done all in one go through your conversations. 
• Sony Ericsson Mediascape accesses content from everywhere – your phone, YouTube™, PlayNow™ – simply the smart way to get all the music, photos and videos you want from your favourite friends and artists.

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

• Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view.
• Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.