Reading a magazine, or more specifically viewing (or gawking) at images will be a thing of the past with the unveiling of the first 3D edition by Oxygen – a celebrated fashion and lifestyle magazine at a recent event at Bangsar Village 2 on 16 June 2010. True to its calling, Oxygen has taken creativity to another level through this mind blowing 3D edition and art exhibition.

A guest trying on 3D anaglyph glasses

Known for its quirky, out-of- the-box concepts, Oxygen has been in the newsstand for around 3 years, where it takes an unconventional approach by delivering intelligent and insightful content presented through arresting layouts.

The 3D concept was first conceptualised six months ago and has since expanded to include a three day 3D art exhibition at the concourse of Bangsar Village 2. The exhibition showcase comprised photographs and artwork by participating clients and fashion editorials, include masterpiece photographs by celebrated Japanese 3D photographer, Yasutaka Sakata.

During the launch, media and guests were provided with a pair of 3D anaglyph glasses to view the featured art and later ushered into Sony section to experience Sony’s latest 3D innovation – BRAVIA LX900 3D TV.

Birdview of the exhibition area in concourse of Bangsar Village 2

Visitors trying out the 3D glasses

BRAVIA LX 900 is powered by Sony’s revolutionary 3D Integrated technology, combining a 3D Sync Transmitter, frame-sequential display and high frame rate Motionflow 200HZ technology at a specific signal processing speed to reproduce Full HD resolution 3D images.

SONY BRAVIA LX900

Guest viewing SONY BRAVIA LX900 With Sony active shutter glasses

To ensure users fully enjoy 3D viewing on the BRAVIA LX900, the 3D TV also comes bundled with two sets of active shutter glasses that are synchronised with the images shown on the display. Complementing the BRAVIA LX900’s high performance display features is the sleek premium Monolithic design. BRAVIA LX900’s screen flows seamlessly into its bezel in a frameless design, offering viewers an engaging new cinematic experience, in addition to being a conversation piece in any living space.

Sony’s newly developed proprietary technology enables 3D compatible BRAVIA TV sets to convert 2D image into simulated 3D image. Apart from being a revolutionary 3D TV, the BRAVIA LX900 is also capable of high performance as a regular Full HD LCD TV with value-added features. The BRAVIA LX900 offers hours of endless entertainment to users with the BRAVIA Internet Video & BRAVIA Internet Widgets features.

Oxygen revolutionary 3D June 2010 issue is available at newsstands and retails at RM10.